Launching in iGaming: Kirgo

The Brief

Launching in a competitive industry is no easy task, so we asked ourselves the following questions. What would we want to see if Kirgo was a physical casino? Who would be there? What would be going on?

If we took Caesars and turned that into a website, what would people want the experience to feel like? That is our approach to building the community that has become the Kirgo playerbase.

The Approach

By actively engaging with the talent, sports, and brands Kirgo supports, HYPR is able to forge an authentic connection, ensuring everyone has a supportive experience with Kirgo. This has lead to incredible collaborations.

The Results

• 150+ Collaborative Posts on Launch: Including creators like Mikki Mase, Yung Gravy, Bryce Hall, Rich The Kid, YG, Jack Doherty, FaZe Clan, BKFC, Rampage Jackson, David Dobrik, and Jon Daley.
• 300M+ Views in 3 months: Utilising key connections, we were able to secure collaborative posts across the worlds biggest creator networks. A total takeover meant immediate success for Kirgo.
• 186+ Talent Engaged: In addition to the key names and partnerships above, we contacted and held conversations with close to 200 tier 1 influencers, with a total combined audience of over half a million followers.