The Challenge
Amazon Prime needed a high-impact activation to launch Season 3 of Jack Ryan that would resonate authentically with gaming and pop-culture audiences, going beyond traditional media placements to generate real earned attention.
The Approach
HYPR produced a live broadcast, influencer activation and competitive tournament: an 8-team Call of Duty event featuring top content creators and professional players competing for a $15,000 prize pool, plus a full takeover of Amazon Prime Video's social media accounts on launch day.
The Result
Over 550,000 total reach across all content pieces, 132,000 hours of watch time across a 7-hour consecutive live broadcast, and a direct campaign callout from lead actor Chris Pratt: organic star engagement that no media buy could manufacture.
Deliverables
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