Brand Activation
Amazon Prime Launch of Jack Ryan
Jack Ryan is an explosive series that requires an equally explosive launch
Over 550,000 total reach across all content pieces
Fans Reached
132,000 hours watch with 7 hours of total consecutive broadcast time
Live Broadcast
Campaign call out from Chris Pratt himself
Star Power
The Brief
Amazon Prime was looking for a solution to blow up the third season of Jack Ryan, HYPR had the answers.
The Approach
To celebrate the launch of Season 3 of Jack Ryan, Amazon Prime and their partners had the HYPR team hosted a live broadcast, activation and influencer tournament.
The 8 team event included some of the best Call of Duty influencers, professional players and content creators for a 8 hour event that included a $15,000 prize pool. Additionally this project included a take over of the Amazon Prime social media accounts.
The Results
- Fans Reached: Over 550,000 total reach across all content pieces
- Live Broadcast: 132,000 hours watch with 7 hours of total consecutive broadcast time
- Star Power: Campaign call out from Chris Pratt himself
Video
Related Work
