The Brief
Clipping is the new paid media. Traditional advertising reaches audiences who didn’t ask for it. Clipping communities are different: they earn money sharing content they love, with audiences who already care. HYPR owns exclusive access to the world’s largest clipping communities and activates them for brand campaigns.
The Approach
Everyone from Rampage Jackson to Conor McGregor has run clipping campaigns through HYPR. These campaigns work like precision paid media, targeting aligned-interest audiences rather than chasing random reach. A bounty is posted to the community, creators clip and distribute, and views accumulate across hundreds of unique videos from real accounts with real audiences.
HYPR’s proprietary autoclipping network controls exactly where views go, activating hundreds of dedicated accounts across aligned communities. When a page breaks out, HYPR converts it into a purposeful brand account, growing owned distribution with every campaign, not just rented attention.
The Results
- Views Across Unique Videos: 46M+
- Pieces of Content Posted: 516+
- Budget Posted as Bounty: $23K
Related Work
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