The Brief
Following the success of Kirgo, HYPR was brought in to launch a new platform from the ground up. The brief: build the brand, the community, and the creator infrastructure before a single user signed up, then turn that infrastructure into active, repeat engagement once live.
The Approach
HYPR ran a Brand Discovery Program with leading influencers to shape the identity from the inside out, not as an afterthought. Brand, colour, and tone of voice guidelines were established early and held across every touchpoint.
From there, HYPR built the full creator stack: social system setup, clipping network onboarding, influencer briefing packs, asset tools, and content guidelines. Scaled platform testing was run through VIP users across 200+ hours of feedback sessions, surfacing real usage patterns before launch. Discord community infrastructure was built alongside streaming campaign systems, giving Cooked.com a content engine and a community home from day one.
The campaign included a Cooked x Rolling Loud Takeover Event with Nudah and DJ Scheme, placing the brand inside the cultural moments its audience already lived in.
The Results
- Social Media Templates Pre-Launch: 75+
- Testing and Feedback Hours: 200+
- Increase to Repeat Engagement Post-Launch: 150%
Deliverables
Related Work
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