Brand Partnership
L'Oreal Men x Sean Walker
Award winning partnership for The Chiefs Esports Club
Brand Partnership
Type
1.5M Views on Socials
Generated Over
The Brief
L’Oreal Men Expert has been partnered with The Chiefs Esports Club for 3+ years. Internal marketing award winner for innovative campaign and increasing sales success.
The Approach
Our challenge was to build a campaign that would break down the stigma of men’s facial care, and encourage gamers to take better care of their skin. The campaign needed to be as bright and energetic as the product itself. Working with The Chiefs, HYPR pieced together some fresh faces to help propel the campaign onto a global stage.
Insert TikTok star Sean Walker, throw in a little talent crossover between Mitch Robinson and The Chiefs Esports Club, and you have immediate success. Working alongside L’Oreal directly, HYPR sourced influencers, scouted locations and featured in new content for the launch of new Men Expert Products.
The Results
- Type: Brand Partnership
- Services: Marketing Strategy, Content Ideation, Production, Photography, Videography
- Generated Over: 1.5M Views on Socials
- Talent Collaboration: Sean Walker, Mitch Robinson, Chiefs Esports Club
Related Work
