Brand Partnership
Maccas Summer Campaign
Maccas season has never been better
Over 15 Million
Total Impressions
75+
Branded Social Posts
The Brief
McDonald’s loves to bring the esports and gaming community together — and what better way to do it, than at Australia’s only esports compound.
The Approach
In 2022, HYPR successfully executed three multi-channel campaigns for McDonald’s Australia, targeting the Winter and Summer seasons with a focus on fostering unity and celebration. HYPR exceeded all campaign goals by an impressive threefold, delivering exceptional results and solidifying their reputation for exceeding client expectations.
HYPR handled full end to end production in house, including: limited edition merchandise and products, physical activation management, and a full social media takeover of McDonald’s Australia accounts.
The Results
- Services: Social Media Management, Graphic Design, Videography, Live Hosts, Apparel Design and Production, Community Engagement Strategy
- Total Impressions: Over 15 Million campaign impressions
- Branded Social Posts: Over 75 posts across various platforms and social media accounts, including official McDonalds pages.
Video
Related Work
