Brand Collaboration
LIV Golf Takeover with Mitch Robinson
Up and down at LIV Golf Adelaide with Mitch Robinson
3,000,000 new profile views
Generated Over
7M+ Impressions
Total Reach
The Brief
LIV GOLF has taken the world by storm, and put Australia back on the professional golf map. HYPR capitalised on the excitement with iconic AFL player Mitch Robinson.
The Approach
Mitch Robinson runs a tight schedule, the challenge for us was to get him down to LIV from Brisbane, generate as much content as possible, and get that content live while the event was still going. Luckily, our speciality is in ensuring brands are first to the tee in getting content out onto socials.
So we sent our team of experts out for a day on the green. Making use of the media team and our remote video and social media experts, we were able to turn around content in less than an hour. On the day, we had over 20 pieces of content go live across both the Brand and Mitch’s channels.
The Results
- Type: Brand Collaboration for Mitch Robinson
- Services: Content Planning, Travel, Roaming Videography and Photography, On site support
- Generated Over: 3,000,000 new profile views for a brand new account
- Total Reach: 7M+ Impressions
Video
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