The Brief
The BKFC is the fastest growing combat sport in the world… Kirgo the fastest growing online casino. Add in Conor McGregor and you have an incredible recipe for worldwide success.
The Approach
HYPR worked with both the BKFC and international casino brand, Kirgo, to negotiate sponsorship and commercial rights for several key events, including Knucklemania IV and BKFC Hollywood. HYPR negotiated sponsorship rights on behalf of both parties.
Alongside the sponsorship and commercial rights, HYPR also facilitated social media coverage, event-based content, and end-to-end influencer implementation. Additionally, HYPR ensured seamless integration of these elements for maximum impact.
The Results
- Influencers Engaged: 20+ attended or used in collaborative content including Bryce Hall, Lil Pump, Jack Doherty, N3on, Tommy Unold and more.
- Combined Content Reach: 40,000,000+ views across platforms
- Winning Bets Placed: More than $450k revenue generated so far, taking more lines than any other betting partner previously
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