In Session: Retna

When someone like Retna is ready to create, you have no choice but to be ready too.

There is no shortage of history and lore surrounding iconic L.A artist Retna. If you have been to L.A, or listened to Justin Bieber, chances are you have seen a piece from this legendary artist.

He arrived in the dark of night and asked the team if we were ready for him to put his mark on the house. No prep, no studio, just art. An impromptu session that ran into the early hours of the morning.

In a matter of minutes, HYPR organised lighting, music, dual camera recordings for timelapses, and a photographer to capture every angle. Six hours of live content production, start to finish, with no runway to plan any of it.

From Justin Bieber’s Purpose album, to the walls of global hip hop superstars, and now the Kirgo content mansion. The world is a canvas, and one impromptu studio session with a world renowned artist proved exactly that.

That is the job. When the moment shows up at midnight, you build the studio around it before it passes.